Sleep or Die
Promotional email · 1/2
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Hey, (Firstname)
Mouthtape your partner before separating your bedrooms.
A Sleep Foundation survey found that 75% of people who share a bed with a snorer say their sleep is affected — and 44% say they're tired the next day.
The practical advice — "sleep on your side" — is hard to follow.
Waking up in the middle of the night only to push your partner to the side wakes him up too.
Which then makes 2 people irritated, not 1.
Science shows that when your mouth stays open, it changes the shape of the top of your throat. Air that comes in then flows over soft, floppy tissues. This makes those tissues shake and vibrate.
Unintentional breathing through the mouth might've been the cause of all those sleepless nights.
- Mouthtaping helps you breathe naturally through the nose;
- Cut the snoring frequency and intensity in half;
- Enjoy the peaceful night with your partner.
Reply to this email with "sleepless" and you get 20% off your purchase!
P.S. It only takes 10 seconds, just so we know you are the real zombie.
Try Sleep Tape Now
Cheers,
The Sleep Or Die Team
[Legal Disclaimer and Unsubscribe Option]
The briefPromo for the brand's mouth tape SKU, written in Sleep or Die's own irreverent register — the "real zombie" line picks up the language their list already uses. Built on a Sleep Foundation statistic, with a reply-to-claim discount that doubles as an engagement signal for the sending domain. Note: I used a "reply to unlock" mechanism here specifically to warm up domain deliverability for new subscribers — a standard CTA button linking straight to a discount code works just as well once the domain is established.
Sleep or Die
Promotional email · 2/2 (last chance)
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Last chance to get the biggest sale of the year!
Whether it's poor sleep or loud snoring we got you covered. Final 24 hours: 20% off everything site-wide — or stack an extra 10% when you grab the Stripper Kit Bundle, for 30% off total!
Everything you need for the full nighttime strip-down:
- Sleep Strips (30 pack), fall asleep in ~10 minutes, wake up refreshed.
- Sleep Tape (30 pack), mouth shut, quiet nights, satisfied partner.
- And the Sleep Case to keep it all together.
Three products. One Stripper Kit. Zero excuses for showing up tomorrow as a zombie.
Last day: Save $32.80 on Stripper Kit
[Legal Disclaimer and Unsubscribe Option]
The briefClosing email in the two-part promo, sent on the final day of the sale to whoever didn't convert off email 1/2. Switches from persuasion to a straight deadline-plus-bundle push — stacks an extra 10% onto the Stripper Kit to raise average order value on the last-chance send, while the "zero excuses" line keeps the same irreverent voice as the opener.
Noctiva Health
Welcome email · 1/3
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Hello, Night Owls
Welcome to Noctiva Health! Relax, take it easy… You're now joining a community of well-rested night shifters. Our priority is to make your night shifts as easy as possible.
Let us calm your heart rate
From us you'll get:
🦉 First owl. Be the first to know about our latest products and biggest discounts (-% coming soon)
🏃 Shift sprinter. Exclusive tips from our community to make your shift fly by as fast as your sleep.
🌙 Night tracker. Every Friday we'll send you a list of what improvements you should start noticing.
😴 Calm sleeper. Reset for 30 nights, or request a refund up to 60 days total if unsatisfied.
Calm Tip #1
You need to avoid excessive energy drinks, coffee, and sugar after midnight.
Let us know more about you:
Take Noctiva Health Quiz
[Legal Disclaimer and Unsubscribe Option]
The briefWelcome email for a UK brand selling to night-shift workers. Speaks to the segment directly rather than to "poor sleepers" generally, names four recurring things the list will actually deliver so the subscriber knows what they signed up for, and opens the relationship with a usable tip before any ask.
Noctiva Health
Welcome email · 2/3
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Working nights? You're not alone
Founder Adi Jani spent 16 years presenting live overnight television. The supplement industry has never seriously addressed the consequences of working at night. Yes, there is no single fix if you do this your whole life, but you CAN tell your body when to fall asleep.
More about a Founder
In case you missed it… Here's a quick quiz recap:
- If you found yourself struggling to fall asleep in the morning ✅
- Wake up more than 2 times per day ✅
- Struggle to start conversations with strangers ✅
- Feel groggy and "dirty" after your shift ✅
If you got at least 2/4 checked… then Noctiva Reset is exactly for you.
Why it works
Science shows that working at night can disrupt your circadian rhythm and make quality sleep harder.
After an exhausting shift, your body needs a chance to switch off.
Noctiva Reset was formulated to help your body wind down, so you can leave work at work — and get into bed feeling ready for sleep.
Ashwagandha root extract + Magnesium (as bisglycinate) + Griffonia Simplicifolia seed extract + Green tea leaf extract (as L-theanine)
Combining all 4 extracts, daytime sleep becomes a normal thing for you…
By using the code "Nightowl10" you get a 10% discount on your first order!
Shop Now
*Disclaimer: Noctiva Reset contains no melatonin, which remains a prescription only medicine in the UK. It makes no medical claims, every active ingredient disclosed to the milligram, no proprietary blends. The company is direct that anyone with a health condition should see a GP, not a checkout page. And it is not presented as an overnight fix.
[Unsubscribe Option]
The briefSecond email in the sequence, sent to whoever took the quiz teased in email 1 but hasn't bought yet. Reintroduces the founder for credibility, mirrors the reader's own quiz answers back at them so the product feels self-diagnosed rather than pitched, then moves to mechanism and a first-order discount only once that case is made.
NightFuel
Waitlist confirmation email
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We're on the move…
Thank you for subscribing to our waitlist.
Production is currently being finalized, and we have been building our team, so you can have the best experience possible. NightFuel is designed for people who miss out on key micronutrients because of limited sun exposure. Long nights are tiring—that's exactly what we're building this for.
In the meantime, invite your co-workers to join you and fuel their nights, too!
P.S. Since you subscribed, your 20% discount is already activated—and you'll be the first to know when we officially launch, before the general public even has a chance.
P.P.S. Want more? Share your referral link with your friends and get bigger discounts in the future!
[Link: Referral code]
Talk soon,
The NightFuel Team
[Instagram] [TikTok]
[Legal Disclaimer and Unsubscribe Option]
The briefWaitlist confirmation for a pre-launch brand — the hardest email in a launch, because there's no product to sell yet. Frames the wait as visible progress (production, team) instead of silence, restates the discount the reader has already earned so the signup keeps feeling worth it, and stacks a referral ask on top while intent is highest.
NightKnight
Replenishment email
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Continue your body's natural rest phase
We hope (K)night has become one of your special evening routines before bedtime. Think of this as a kind reminder to stock up your bedside table, so that you never have to worry about skipping days of drinking again.
Order a refill!
Our product is formulated to support restful sleep, relaxation, and overnight recovery. Don't let yourself feel that fatigue again.
Mix. Sleep. Recover.
Follow us
[Legal Disclaimer and Unsubscribe Option]
The briefReplenishment email for a nightly sleep-support mix, timed for the point subscribers are close to running out. The "(K)night" wordplay keeps the nudge in the brand's own voice instead of a generic reorder reminder, and the ask is framed as protecting a routine that's already working, not a new purchase decision.
Thirdzy
Abandoned cart email
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Don't leave your gains hanging
You were one scoop away from better recovery. Your cart is still waiting.
Back to cart
Every muscle is built through deep sleep recovery — just ask our athletes:
[Testimonial: Sleep & Recovery Through The Roof! Since I started using Thirdzy, my sleep and recovery have gone through the roof. I can push harder in the gym and wake up feeling like a beast. — Jason Grubb, 6x CrossFit Games Masters Champion]
More reviews
[Legal Disclaimer and Unsubscribe Option]
The briefAbandoned cart email for a post-workout recovery mix, written to Thirdzy's athlete-facing audience rather than a generic "you forgot something" nudge. Reframes the cart abandonment as a training loss ("dropped your gains") and ties the reminder back to the brand's actual mechanism — sleep-driven recovery — before pointing to social proof rather than leading with a discount.
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Send me your signup flow and I'll tell you what I'd change — no charge, no pitch attached.